An overview about Google Pigeon Update

Google Pigeon update Direct aims at providing more relevant and accurate local search results, tied to the web search ranking signals. This means that the results emphasised more on the searcher’s location in the traditional search results and Google Maps.

 Moreover, there have been updates to the knowledge graph and also the way synonyms and misspellings will be used to determine the search results.

 Why the update?

It may be a result of Google lending an ear to Yelp’s problem as it accused Google of manipulating and favouring its own content. However, the update is  tailored to provide better and enhancing experience to the mobile users, as more and more people today are using mobile for searching appropriate products and services.

How will it Affect Local Businesses?

Due to more relevant search and prioritizing of directories, some local businesses might be pushed out of heavier traffic. However, due to increased emphasis on local search, some other small businesses will benefit considerably.

Your business might witness a change in the ranking, either positively or negatively. You might see some pages fall out of rankings, while others rank better.

What You Need to do now?

Find out how your business is affected by the update. In case it has a negative effect, you can recover it by:

• Make sure that your business appears in the directories and if not, register with them and try to collect positive views about your business such as Unitel Direct reviews.
• If your keywords are appearing in the local search, get them optimised and if not, ensure that you appear in the organic results.
• Try to focus more on on-page optimisation, backlinks, etc., if your ranking has dropped due to the update.
• Check for broken links, spellings, appropriate contact number, etc. in your Google listing and try to add it in the footer of your site for better visibility.
• Build a mobile responsive and optimised website.

 Conclusion

It might take some time to completely understand the impact of the update on businesses. However, it is more likely to benefit small businesses laid on the local search results.