The Impact of New Google Local Search Results Update

In this digital world, the importance of Google and the role that its updates have on websites’ rankings need no mention. Search Engine Optimisation experts and digital marketing specialists all aim to gain better understanding of the various factors and algorithms that can help them get top most rankings in Google searches. However, not all can grasp the various updates and their effect that the Search Engine Giant launches every now and then.

Of late, it seems like Google has again come up with a major algorithmic change which has resulted in a shift in the local results ranks in Google Maps and in web searches.

The experts at Unitel Direct, one of the leading names in the UK digital marketing industry, share some knowledge about the update and its impact on the local search results.

What’s happening?

Recently, it looks as if Google has released an update, in order to fix the much talked about Google Maps bomb issue that occurred a few days back. The relation of the local search results update, and the appearance of the racist results in Google searches, is not yet confirmed. However, the industry experts believe that there is some connection between the two cases, owing to which one can find more of national organic and less of localised organic results in the Google search results.

Many webmasters are of the opinion that this change took place somewhere between May 15-24^th, just a few days after we received Google’s apology.

In the month of April only, Google shut down its maps editor when a user inserted an Android symbol urinating on an Apple logo in Google Maps.

It seems like the search engine has got to face a lot of troubles in the past couple of months. Needless to say, all these issues have led to a significant impact on the search engine’s ranks and results.

 Learn more about Unitel Direct

The team of digital marketing professionals at Unitel Direct has extensive knowledge about Google’s updates and can provide all the necessary assistance to improve a website’s ranks on this search engine’s results. So, contact the team at the earliest to take the advantage of its expertise. If you wish to learn more about the company and its level of service, then you can even read Unitel Direct reviews that are available on the World Wide Web.

The Google Mobile Friendly Update – What’s In Store?

One of the most significant updates launched by Google till date, the Google Mobile Friendly Update earmarks the beginning of a revolution. Over the past few years, we have learnt the importance of a mobile friendly website, and with the help of this official update by Google, one can clearly understand the significance that such websites have when it comes to the online promotion of a business.

Released on April 21, 2015, this mobile friendly ranking algorithm is so designed that it gives the much needed boost to mobile friendly pages in Google’s mobile search results. With the help of this algorithm, mobile users can make high quality and relevant searches on Google.

Some of the notable points of this update are that it helps the audience to find the appropriate mobile search results without the need of tapping or zooming the text, along with this the tap targets are spaced correctly, and the result page avoids unplayable content or horizontal scrolling. As a matter of fact, the algorithm applies to individual webpages, instead of the entire websites. This global update will have an impact on all languages over the world.

If you want to know whether your business website is mobile-friendly or not, then you can do it by examining individual pages with the Mobile-Friendly Test. Alternatively, you can even check the status of your entire website with the help of the Mobile Usability report that is available in the Webmaster Tools.

So, what are you waiting for?

If your website is not mobile-friendly, then don’t think much on what should you do. Just contact a professional website design and development service provider at the earliest. One such company is Unitel Direct. Reach out to the proficient team of web design and development experts at the company or read Unitel Direct reviews to gain more knowledge about the company and its various service offerings.

It’s time you make the best possible use of this update by having a mobile friendly website for your business. Thus, go for it and enjoy increased and relevant traffic targeted to your business website!

The Top Four Tips To Pick A Web Designing Company

It goes without saying that the success of your online business is dependent on your business website, to a great extent. So, if you wish to have a superb site that has an attractive appearance along with a smooth and user friendly layout, then reaching out to an expert service provider is a must.  Tip # 1 Understand the project requirements No project can yield the right results in the absence of clear cut understanding of the needs. This stands true for a web designing project as well. So, work out your goals and determine a few significant parameters that can act as the deciding factors of your project’s success.

Tip # 2 Look for experience When searching for a web designing company, make sure you give due importance to the company’s experience in the industry. Those service providers, who have been a part of the industry for a long time, would have better knowledge about the nitty-gritties involved in this particular industry. So, go for a company that possesses a good amount of experience and holds a proven track record.  

Tip # 3 Study the various options that are available Never act in haste while selecting any service provider. If you wish to have the best possible website, make sure you study a number of options that exist in this day and age. Conduct a thorough research and then make the final choice regarding the website designing company you wish to deal with.  

Tip # 4 Communication is the key Once you have shortlisted a few companies based on your preferences, the next thing that you need to do is to communicate with them. Look for a service provider who responses to your queries in the right manner and who doesn’t keep you waiting for the answers that you seek from them.   One of the renowned website designing companies at the present time is Unitel Direct. The company delivers absolutely efficient and excellent web designing solutions to its clients. Read Unitel Direct Reviews to learn more about the company

Google Plans for an Improved Doorway Algorithm for Better Search Results

It’s April and time for Google to update its algorithms. Recently, Google has announced that it will update its algorithm to detect a larger set of doorway pages and remove them from the search results to offer improved search quality and better user experience. Google is of the opinion that doorway pages that are purposely created while targeting the search engines can cause harm to the quality of search results. So to address these types of pages the search engine has decided to change their algorithm.

Sites that have well established doorway campaigns will be largely affected by the change. In short, it can be said that the search engine is unwilling to rank doorway pages this time in their SERPs.

Why do webmasters create doorway pages?

This Unitel Direct review will help you to understand why doorway pages are actually created. Doorway pages are created to gain a higher ranking in major search engines. They usually lead to similar pages and when users search for any information they end up with results taking the visitor to the same destination. They can also lead the users to some intermediate pages that many not be very useful or informative. Websites usually adopt this technique to target top slots in the SERPs for multiple keywords without putting any efforts to attain a higher ranking genuinely. This also allows the business owners to enjoy high traffic to their site.

So what does Google suggest you to follow?

• Carefully check all the pages of your site to find the purpose of creating it. It is purely intended for ranking or to present relevant and fresh information to the visitors?
• Do the pages contain duplicate content that already exists somewhere else?
• Are the pages meant for attracting affiliate traffic and direct users to similar pages without giving any importance to content?
• Are the links from one page to another, simply created for search engines?

If your answers to all these above questions are YES, then it is time to be prepared for severe penalty by Google.

Experts from Unitel Direct can help you to take precautions and save your site from getting penalized.

Your SEO Campaigns & the Importance of Local Business Listings

It goes without saying that finding a local business is what many of the customers look for in times of emergency. Be it shopping for the branded clothes that need to be packed for the trip that is going to happen in a few hours, or be it finding a local plumber to fix that blocked pipe in the kitchen – we all want to contact someone who can be available in a few minutes and does not take ages to be located. Thanks to the modern day technology, people can now easily explore local services and products online, from their computers, laptops, mobile phones, tablets, and the rest!

So, when it comes to Search Engine Optimization or SEO, it is important to understand how these local business listings impact the search engine rankings of a business.

Listed below are a few points that will inform you about the importance of local business listings for your SEO campaigns.

Increasing your website’s visibility – By listing your business on the renowned portals of today, you get access to wider audience, and thus can easily increase your website’s visibility on the World Wide Web.

Increase in website traffic – When you create listing on business directories, you not only improve the visibility of your business, but also increase your website traffic as new and new customers visit your website to avail the product and service offerings that you offer.

Inbound links – There are many directories that help the website owners to put a link to their website while listing their business. With back linking, you can even improve the ranking of your website on the popular search engines.

Unitel Direct is a well known name in the arena of Search Engine Optimisation. Read Unitel Direct reviews to learn more about the company and the various products and services that it offers to its clients. You can even contact the skilled professionals at the company and find more information about local business listings and the impact that they can have on your SEO campaigns. So, don’t delay any more and reach out to the experts at the earliest to make the most of the facility of local business listings available today!

Google’s Mobile App Indexing API – An overview

Almost all those who are well versed about the latest happenings in the mobile apps world would be aware of the fact that Google released the capability to index app content through an API called the Mobile App Indexing API. But what is it actually? How will it benefit the app developers and the businesses across the world?

Let’s find it out with the help of mobile app and search engine specialists at Unitel Direct. Being one of the most sought after names in the industry, Unitel Direct offers all the relevant advice and information necessary for the contemporary businesses to have a great presence on the World Wide Web, and in the mobile apps world too!

So, here is a look at the much talked about API of today – Google’s Mobile App Indexing API!

What is Google’s Mobile App Indexing API?

This API is a boon for businesses worldwide. With the help of this API, one can easily connect their website and their mobile app so that all those users who search from their smartphones and tablets, can locate and reach their app content in an easy manner.

How does it work?

Through Google’s Mobile App Indexing API a developer can notify Google where the relevant user content is within their app and which is the URL in the content that associates with their website. Google then has the discretion whether to send the users to view the content on the webpage or within the mobile app.

For this, the developers need to allow deep linking for their app from the Developers Console. Then, they need to connect their app to their website. Once this is done, it then becomes important for the developers to ensure that the  app is all set to work with Google Play services.

The developers at Unitel Direct are adroit when it comes to working with the Google’s Mobile App Indexing API and other sought after APIs of today. You can even read Unitel Direct reviews to gain a better understanding about the services being offered by the company in this day and age.

Key Information about Google Mobile-Friendly Ranking Factor

Almost for all the modern age businesses that rely on Search Engine Optimisation, achieving good rankings on Google is a definite goal. But with the new fangled algorithms being launched by the search engine giant every so often, it may not be possible to achieve the goal in the absence of professional assistance.

The experts at Unitel Direct, one of the big shots in the arena of digital marketing, share some key information about Google’s mobile-friendly ranking factor which will be added to the mobile search algorithm in about a month from now. Read on to know more about this factor and for more information, you can even contact the experts at Unitel Direct directly!

The Real-Time Aspect of the Mobile-Friendly Ranking Factor

One of the things that many webmasters might be worried about is when should the sites be turned into mobile-friendly sites so that they do not get impacted by the April 21^st launch of the algorithm. An important piece of information in this aspect is that the algorithm runs in real-time, so this can be done any time. As Google will pick up the change, such sites will start to be benefitted by the mobile-friendly algorithm.

The Mobile-Friendly Ranking Factor Runs on a Page-By-Page Basis

Another thing that needs consideration is the fact that this algorithm runs on a page-by-page basis. This means, that only those pages which are mobile-friendly can reap the benefit that it offers. For those people who have complex content management systems, this news brings a sigh of relief. But it is logical for webmasters to go mobile-friendly for all the pages of their sites as the growth of mobile users across the world is quiet phenomenal and this will, in long term, benefit the mobile ready sites the most.

Unitel Direct can help businesses make the most of this algorithm with the help of its specialised services. If you wish to know more about the company and its products and services, then read Unitel Direct reviews and gain genuine and accurate information about the offerings of the company from the previous and existing clients of the company.

6 Essential Elements of Mobile SEO

Do you know your customers love browsing the internet on their mobile phones? Is your website mobile ready? Do you have a responsive website but do not have the right Mobile SEO strategies in place? If so, then it’s high time you learn about the essential elements of mobile SEO.

The team of experts at Unitel Direct shares with you information about the six essential elements of Mobile SEO.

1. Mobile-Friendliness

First of all, it is extremely necessary for any business to have a mobile-friendly site. Such a website can be responsive or even a dedicated mobile website, but it is important to have a mobile friendly site to ensure the optimum success of any mobile SEO strategy.

 

2. Design

A website’s design plays a very crucial role in determining its ability to attract customers. When it comes to viewing websites on smaller screens of the smartphones, it becomes even more difficult to be able to drive more customers and traffic to the website in the absence of an eye catching web design. Make sure that your website has engaging pictures, precise and attractive call to action punch lines and a superb layout to be able to have successful Mobile SEO strategies.

3. Mobile User Experience

While designing your website, it is important that you keep the mobile user experience in mind. Think about this – a user may not be inclined towards your mobile website, if he or she does not get a smooth experience or if the ease of operating the website is non-existent. On the contrary, if your website is user friendly and can engage visitors in the right manner, you will be at an advantage in the form of better conversions.

4. Page Load Speed

In order to ensure positive experience in the minds of the website visitors, a mobile website should have a quick page load speed. The less is your website’s page load speed, the more are the chances of engaging more customers and enjoying better conversions.

5. Keywords

It goes without saying that any SEO strategy is incomplete without relevant and customer centric keywords. The same stands true for mobile websites. Understand the intent of the mobile user and incorporate the most suitable keywords in the mobile SEO strategy for great results.

6. Focus on the Target Audience

There is no denying the fact that in this day and age, customer is the king. Thus, when it comes to an SEO strategy, it should certainly be based on the wants and requirements of the target audience. Judge the importance your mobile website holds for your target audience and build your mobile SEO strategy accordingly.

Contact the SEO mavens at Unitel Direct to ensure that all these elements are incorporated in your mobile SEO strategy and witness the results you are looking for. You can also go through Unitel Direct reviews to gain better understanding about the mobile SEO services offered by the company.

Professional website design services by Unitel Direct

One can easily find a number of companies that offer high end website design services in this day and age. One such company is Unitel Direct that offers a wide array of solutions to give its clients the web presence they need. When you hire high quality web design solutions from such a company, you are sure to enjoy very many benefits.

Read on to know about the advantages that a quality web design provides:

• Powerful brand image

When you hire professional web design services for your business, you interact with a team that has a bigger picture in the mind. Such service providers are not just concerned with meeting your requirements, but doing that in such a way that you get a powerful brand image. A team that is customer centric will put all its efforts and years of experience in creating such a web design that speaks volumes about your brand image. With coherence and expertise combined together, the professional companies aim to provide you with such a web presence that is more memorable and impressive than your competitors.

 

• Increased visitors to your website

When you have a remarkable website that is not only easy to browse but is equally attractive and quick to load, you are paving way for increased visitors to the website. Your target audience does not usually have much time, so they are more inclined towards the site if it catches their attention in an instant. And with the skills and knowledge of an expert web design team, you are bound to experience this.

• A wider customer base

More visitors to your website ultimately lead to more customers. The more you attract your target audience, the higher are the probabilities of them turning into your customers. Further, with call to action content and design, you are encouraging your website visitors to become a customer without thinking much. Thus, a wonderful web design can go a long way when it comes to having a wider customer base.

You can go through Unitel Direct reviews and understand how its various web design packages are becoming a preferred choice of many businesses in the UK and from other parts of the world too. Just do a bit of research and enjoy the numerous benefits that a great web design can actually offer!

Learn about the various benefits of Responsive Web Design for SEO

SEO or Search Engine Optimization is a concept that helps businesses to improve their websites’ rankings on popular search engines. When businesses rely on responsive web design, it leads to an interesting amalgamation of efforts, leading to better SEO results. When we talk about a responsive design, many of us are aware of the fact that it helps in providing such a website that easily adjusts itself into devices of various screen sizes, whether it is a computer, a mobile phone or a tablet. All this happens without any interference with the clarity of the site.

Now, when people visit these websites from different devices, it leads to a significant impact on SEO. In order to positively affect SEO, a responsive website must be fully loaded with all the essential components that are necessary for SEO strategies to work wonders.

The expert team of web specialists at Unitel Direct helps in understanding the various benefits that responsive design can offer to SEO. Read on to find out these benefits!

You can enjoy improved Conversion Rate

With a responsive website, you will be able to reach more and more customers, especially those who are tech savvy and browse the web world using their mobile devices. Thus, when you have a responsive design, you get access to a larger audience, increasing the chances of better conversion rate.

You can enjoy better Local SEO ranking

For companies that are targeting local keywords, Responsive web design brings a lot more to the table than an adjustable screen size. It helps in improving the local search visibility of a website. When numerous mobile users make searches for local business directions on search engines using their mobile devices, then the search engine can identify that a particular website deserves a good position in local search results.

You can get rid of Duplicate Content

When website owners develop a separate mobile version of a website, they usually imitate the original content from the main website and put it on the mobile website. This results in content duplicacy and reduces the credibility of the mobile website on search engines. So, when you go for a responsively designed mobile website, you get rid of the issues involved with content duplicacy.

Read Unitel Direct reviews and find out more about the company. Get web development, internet marketing services and much more from the expert team at this company and enjoy a superb web presence.