Key Information about Google Mobile-Friendly Ranking Factor

Almost for all the modern age businesses that rely on Search Engine Optimisation, achieving good rankings on Google is a definite goal. But with the new fangled algorithms being launched by the search engine giant every so often, it may not be possible to achieve the goal in the absence of professional assistance.

The experts at Unitel Direct, one of the big shots in the arena of digital marketing, share some key information about Google’s mobile-friendly ranking factor which will be added to the mobile search algorithm in about a month from now. Read on to know more about this factor and for more information, you can even contact the experts at Unitel Direct directly!

The Real-Time Aspect of the Mobile-Friendly Ranking Factor

One of the things that many webmasters might be worried about is when should the sites be turned into mobile-friendly sites so that they do not get impacted by the April 21^st launch of the algorithm. An important piece of information in this aspect is that the algorithm runs in real-time, so this can be done any time. As Google will pick up the change, such sites will start to be benefitted by the mobile-friendly algorithm.

The Mobile-Friendly Ranking Factor Runs on a Page-By-Page Basis

Another thing that needs consideration is the fact that this algorithm runs on a page-by-page basis. This means, that only those pages which are mobile-friendly can reap the benefit that it offers. For those people who have complex content management systems, this news brings a sigh of relief. But it is logical for webmasters to go mobile-friendly for all the pages of their sites as the growth of mobile users across the world is quiet phenomenal and this will, in long term, benefit the mobile ready sites the most.

Unitel Direct can help businesses make the most of this algorithm with the help of its specialised services. If you wish to know more about the company and its products and services, then read Unitel Direct reviews and gain genuine and accurate information about the offerings of the company from the previous and existing clients of the company.

The Impact of New Google Local Search Results Update

In this digital world, the importance of Google and the role that its updates have on websites’ rankings need no mention. Search Engine Optimisation experts and digital marketing specialists all aim to gain better understanding of the various factors and algorithms that can help them get top most rankings in Google searches. However, not all can grasp the various updates and their effect that the Search Engine Giant launches every now and then.

Of late, it seems like Google has again come up with a major algorithmic change which has resulted in a shift in the local results ranks in Google Maps and in web searches.

The experts at Unitel Direct, one of the leading names in the UK digital marketing industry, share some knowledge about the update and its impact on the local search results.

What’s happening?

Recently, it looks as if Google has released an update, in order to fix the much talked about Google Maps bomb issue that occurred a few days back. The relation of the local search results update, and the appearance of the racist results in Google searches, is not yet confirmed. However, the industry experts believe that there is some connection between the two cases, owing to which one can find more of national organic and less of localised organic results in the Google search results.

Many webmasters are of the opinion that this change took place somewhere between May 15-24^th, just a few days after we received Google’s apology.

In the month of April only, Google shut down its maps editor when a user inserted an Android symbol urinating on an Apple logo in Google Maps.

It seems like the search engine has got to face a lot of troubles in the past couple of months. Needless to say, all these issues have led to a significant impact on the search engine’s ranks and results.

 Learn more about Unitel Direct

The team of digital marketing professionals at Unitel Direct has extensive knowledge about Google’s updates and can provide all the necessary assistance to improve a website’s ranks on this search engine’s results. So, contact the team at the earliest to take the advantage of its expertise. If you wish to learn more about the company and its level of service, then you can even read Unitel Direct reviews that are available on the World Wide Web.

The Google Mobile Friendly Update – What’s In Store?

One of the most significant updates launched by Google till date, the Google Mobile Friendly Update earmarks the beginning of a revolution. Over the past few years, we have learnt the importance of a mobile friendly website, and with the help of this official update by Google, one can clearly understand the significance that such websites have when it comes to the online promotion of a business.

Released on April 21, 2015, this mobile friendly ranking algorithm is so designed that it gives the much needed boost to mobile friendly pages in Google’s mobile search results. With the help of this algorithm, mobile users can make high quality and relevant searches on Google.

Some of the notable points of this update are that it helps the audience to find the appropriate mobile search results without the need of tapping or zooming the text, along with this the tap targets are spaced correctly, and the result page avoids unplayable content or horizontal scrolling. As a matter of fact, the algorithm applies to individual webpages, instead of the entire websites. This global update will have an impact on all languages over the world.

If you want to know whether your business website is mobile-friendly or not, then you can do it by examining individual pages with the Mobile-Friendly Test. Alternatively, you can even check the status of your entire website with the help of the Mobile Usability report that is available in the Webmaster Tools.

So, what are you waiting for?

If your website is not mobile-friendly, then don’t think much on what should you do. Just contact a professional website design and development service provider at the earliest. One such company is Unitel Direct. Reach out to the proficient team of web design and development experts at the company or read Unitel Direct reviews to gain more knowledge about the company and its various service offerings.

It’s time you make the best possible use of this update by having a mobile friendly website for your business. Thus, go for it and enjoy increased and relevant traffic targeted to your business website!

The Top Four Tips To Pick A Web Designing Company

It goes without saying that the success of your online business is dependent on your business website, to a great extent. So, if you wish to have a superb site that has an attractive appearance along with a smooth and user friendly layout, then reaching out to an expert service provider is a must.  Tip # 1 Understand the project requirements No project can yield the right results in the absence of clear cut understanding of the needs. This stands true for a web designing project as well. So, work out your goals and determine a few significant parameters that can act as the deciding factors of your project’s success.

Tip # 2 Look for experience When searching for a web designing company, make sure you give due importance to the company’s experience in the industry. Those service providers, who have been a part of the industry for a long time, would have better knowledge about the nitty-gritties involved in this particular industry. So, go for a company that possesses a good amount of experience and holds a proven track record.  

Tip # 3 Study the various options that are available Never act in haste while selecting any service provider. If you wish to have the best possible website, make sure you study a number of options that exist in this day and age. Conduct a thorough research and then make the final choice regarding the website designing company you wish to deal with.  

Tip # 4 Communication is the key Once you have shortlisted a few companies based on your preferences, the next thing that you need to do is to communicate with them. Look for a service provider who responses to your queries in the right manner and who doesn’t keep you waiting for the answers that you seek from them.   One of the renowned website designing companies at the present time is Unitel Direct. The company delivers absolutely efficient and excellent web designing solutions to its clients. Read Unitel Direct Reviews to learn more about the company

Google Plans for an Improved Doorway Algorithm for Better Search Results

It’s April and time for Google to update its algorithms. Recently, Google has announced that it will update its algorithm to detect a larger set of doorway pages and remove them from the search results to offer improved search quality and better user experience. Google is of the opinion that doorway pages that are purposely created while targeting the search engines can cause harm to the quality of search results. So to address these types of pages the search engine has decided to change their algorithm.

Sites that have well established doorway campaigns will be largely affected by the change. In short, it can be said that the search engine is unwilling to rank doorway pages this time in their SERPs.

Why do webmasters create doorway pages?

This Unitel Direct review will help you to understand why doorway pages are actually created. Doorway pages are created to gain a higher ranking in major search engines. They usually lead to similar pages and when users search for any information they end up with results taking the visitor to the same destination. They can also lead the users to some intermediate pages that many not be very useful or informative. Websites usually adopt this technique to target top slots in the SERPs for multiple keywords without putting any efforts to attain a higher ranking genuinely. This also allows the business owners to enjoy high traffic to their site.

So what does Google suggest you to follow?

• Carefully check all the pages of your site to find the purpose of creating it. It is purely intended for ranking or to present relevant and fresh information to the visitors?
• Do the pages contain duplicate content that already exists somewhere else?
• Are the pages meant for attracting affiliate traffic and direct users to similar pages without giving any importance to content?
• Are the links from one page to another, simply created for search engines?

If your answers to all these above questions are YES, then it is time to be prepared for severe penalty by Google.

Experts from Unitel Direct can help you to take precautions and save your site from getting penalized.

Your SEO Campaigns & the Importance of Local Business Listings

It goes without saying that finding a local business is what many of the customers look for in times of emergency. Be it shopping for the branded clothes that need to be packed for the trip that is going to happen in a few hours, or be it finding a local plumber to fix that blocked pipe in the kitchen – we all want to contact someone who can be available in a few minutes and does not take ages to be located. Thanks to the modern day technology, people can now easily explore local services and products online, from their computers, laptops, mobile phones, tablets, and the rest!

So, when it comes to Search Engine Optimization or SEO, it is important to understand how these local business listings impact the search engine rankings of a business.

Listed below are a few points that will inform you about the importance of local business listings for your SEO campaigns.

Increasing your website’s visibility – By listing your business on the renowned portals of today, you get access to wider audience, and thus can easily increase your website’s visibility on the World Wide Web.

Increase in website traffic – When you create listing on business directories, you not only improve the visibility of your business, but also increase your website traffic as new and new customers visit your website to avail the product and service offerings that you offer.

Inbound links – There are many directories that help the website owners to put a link to their website while listing their business. With back linking, you can even improve the ranking of your website on the popular search engines.

Unitel Direct is a well known name in the arena of Search Engine Optimisation. Read Unitel Direct reviews to learn more about the company and the various products and services that it offers to its clients. You can even contact the skilled professionals at the company and find more information about local business listings and the impact that they can have on your SEO campaigns. So, don’t delay any more and reach out to the experts at the earliest to make the most of the facility of local business listings available today!

Google’s Mobile App Indexing API – An overview

Almost all those who are well versed about the latest happenings in the mobile apps world would be aware of the fact that Google released the capability to index app content through an API called the Mobile App Indexing API. But what is it actually? How will it benefit the app developers and the businesses across the world?

Let’s find it out with the help of mobile app and search engine specialists at Unitel Direct. Being one of the most sought after names in the industry, Unitel Direct offers all the relevant advice and information necessary for the contemporary businesses to have a great presence on the World Wide Web, and in the mobile apps world too!

So, here is a look at the much talked about API of today – Google’s Mobile App Indexing API!

What is Google’s Mobile App Indexing API?

This API is a boon for businesses worldwide. With the help of this API, one can easily connect their website and their mobile app so that all those users who search from their smartphones and tablets, can locate and reach their app content in an easy manner.

How does it work?

Through Google’s Mobile App Indexing API a developer can notify Google where the relevant user content is within their app and which is the URL in the content that associates with their website. Google then has the discretion whether to send the users to view the content on the webpage or within the mobile app.

For this, the developers need to allow deep linking for their app from the Developers Console. Then, they need to connect their app to their website. Once this is done, it then becomes important for the developers to ensure that the  app is all set to work with Google Play services.

The developers at Unitel Direct are adroit when it comes to working with the Google’s Mobile App Indexing API and other sought after APIs of today. You can even read Unitel Direct reviews to gain a better understanding about the services being offered by the company in this day and age.

Why do you need Mobile Web in 2015

With the coming of many types of mobile apps, many of us might be holding the opinion that mobile websites will not really be important in 2015. However, it is not the case. Even though these apps will affect a website’s traffic, the mobile websites do hold an important position for a business.

There are various reasons why these sites are still essential in this day and age. The internet marketing experts at Unitel Direct, inform us about these reasons:

Shopping

People like shopping on the web. There are many people who wish to make the best use of the websites when it comes to conducting shopping on the go. With more and more people shifting to mobile for shopping, there is no denying the fact that mobile websites are here to stay in the future as well!

News

News publishers are gradually seen shifting to the mobile world and people do visit these sites from their mobile devices.

User Engagement

Mobile websites tend to show better user engagement in the present world. When people visit business websites from their mobiles, they stay on the website for a longer period of time, and thus, the user engagement experienced is on a higher level.

Arts and Entertainment

Having a content rich website for the arts and entertainment industry also results in more website traffic. This is one such field, where the number of mobile visitors is sometimes even greater than of those that visit such businesses from desktops.

Thus, it would be right to state that even though  businesses have been seen befriending mobile apps, the necessity of having mobile websites can not be undermined. Mobile websites, have and will continue to be one of the important ways for companies to attract more customers and make their presence felt on the go, while receiving a good amount of traffic.

So, if you wish to gain more information about Unitel Direct that has been a sought after name in the UK’s digital marketing industry, then go through the Unitel Direct reviews and read more about the various services that the company offers. Increase your knowledge about mobile website by reaching out to the experts.

SEO Myths to let go in 2015

SEO industry experts have been giving timely information and important advice for years to help the active participants of the industry to make the right decisions. The SEO team at Unitel Direct comprises of such internet marketing industry mavens who are adroit in their chosen field and can offer the right help and advice needed to secure a top position in the market.

These well trained and highly experienced professionals provide info about some top myths about Search Engine Optimisation which we should all get rid of at the earliest.

These are:

Cheap SEO can bring in the right results

Many of us have the notion that good things can be bought cheap. Well, you might buy good things cheap, but this does not hold true for SEO. Being a dynamic industry which requires its participants to stay active and alert about the new updates on a regular basis, does call for some healthy amount of investment. Thus, those who say that SEO can be bought cheap, do not understand the nitty-gritties involved in the field. So, it is important to understand the fact that affordable services might not be able to bring in the right results.

 

Link Building isn’t that important

Having just content and no links for a site does mean that your visibility is in danger. A website requires links to compete in the World Wide Web. One of the greatest myths in the SEO industry is that link building is bad. However, it isn’t. Link building comprises of proper link acquisition, and if done appropriately, it gives a well positioned and highly trafficked website to the users.

 SEO is Dead

You might have read it many a times that ‘SEO is dead’, and you should stop using it. While this might be confusing to you, you can surely stop using SEO if you want to lose your website’s visibility on the net. As long as there are algorithms and organic search, SEO can never be dead. With the right Search Engine Optimisation strategies in place, you can give your website the visibility that it deserves.

If you really want to reach to a wide audience base, then investing in SEO is one of the things you must do, by getting rid of the various myths associated with it. Read Unitel Direct reviews to know more about the company and get more information about SEO from the company’s experts.

 

 

SEO Mistakes to Avoid During a Website Redesign

Did you just plan to get your website redesigned? If so, then there are a few things that you must keep in mind to avoid losing your existing rankings and organic search traffic after you get your new website.

The SEO and web development experts at Unitel Direct share information about a few of these aspects that deserve your keen consideration before you begin with your website redesigning:

Site Crawling                                                                                                   

While redesigning a website, it is important to crawl it to avoid losing the power that the old URLs might have attained hitherto. This will also help you to avoid the rankings and organic search traffic from dropping.

Webmaster Accounts

Search engines such as Google and Bing provide the facility of webmaster tools which help in verifying the ownership of a website, analyzing diagnostics for the sites, viewing search queries and the rest. Besides this, through this tool, the search engines can also send you messages when something goes wrong. What’s even more important to understand is that with the help of a webmaster account, you can actually tell Google when you are moving domains. So, to help your site visitors, make sure you get your webmaster accounts set up well beforehand.

 

Inbound Link Analysis

When it comes to building SEO power, inbound links play an extremely important part. Conduct an inbound link analysis to completely understand your link profile and to learn about all those pages linking to you, and where they are linking. Once understood, this should then be explained to the team of web developers working on your website redesign, to help them understand those pages which are required to be migrated.

SEO Audit

Having an SEO audit done before beginning with the website redesign is highly important. Find information about the existing site’s strengths and weaknesses to learn about those pages that should be migrated, and those which should not be moved to the new website.

Contact Unitel Direct to know more about the various SEO related aspects that can prove to be beneficial at the time of your website redesign. You may even read Unitel Direct reviews to learn more about the company and the services that it offers.